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The first step to succeeding with the project in Eco-driving: careful preparation


Before starting, we advise you to go through a phase of analysis and thinking to consider all the stakes of the project. Define objectives that explain why the approach is specific to your business. What are the objectives? Cost control, protection of the environment, getting the CO2 label? These global objectives are important because they will allow you to define priorities throughout the project and to explain the reasons of the project to your employees.

Then, an audit before the launch of the project is essential. It does not necessarily have to contain thousands of data, but you need to do an inventory to simply know where you are going and to be able to measure and analyze your progress. At a minimum, this audit must include fuel consumption and cost, fleet CO2 emissions, number of incidents and their cost, the number of vehicles of each model and type and an inventory of monitoring indicators that you will use to measure the performance of your drivers throughout the project. All these variables will allow you to understand the evolution of the results and to compare them.


During the audit process, it is a good time to analyze the driver’s current performance. To get the best impact of the project, it is in many cases smart to start with the drivers with best improvement potential. This means it would be smart to identify what drivers have the largest improvement potential (let’s say 30% of all the drivers) and make an extra focus on them, it will give you kick-start of the project. Think about a funnel with your drivers, the best on the top and the ones with best improvement potential in the bottom. Then turn the funnel upside down and focus on the drivers in the low performing area.

“I wanted to first review the fuel consumption to know where to start. We must compare apples with apples, and that means that I wanted to compare drivers who drive similar vehicles and same distances! That’s when I found differences. Drivers in the same conditions where the fuel consumption differed by 5 l per 100 km. That’s where I wanted to focus! So, my working model was to group drivers with similar vehicles, conditions and routes. We organized our drivers so that typically three drivers would drive the same truck and distance and then I could compare them.”

Mattias Vilgfors, Project Manager, Götene Kyltransporter


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